Logo, Brand identity, Packaging, Illustration
One ordinary Tuesday, I was hanging out at my friend’s apartment when, out of nowhere, a man walked in. As a guest, I wasn’t sure if he belonged there, so we just stared at each other—until he suddenly blurted, “This... is the wrong apartment,” apologized profusely, and left as quickly as he came. That moment stuck with me. He had no idea what he was walking into. But what if that door had led somewhere else—somewhere unbelievable?
That thought became the inspiration for this zine. It follows a distracted young adult who accidentally steps into the wrong apartment—only to discover it’s not just the wrong place but an entirely different world. A world inhabited by a unicorn from a nightmare I had years ago.
